Affiliate marketing over the years has evolved much like everything else about E-business. Now it is a major part of overall business plan. In some cases electronic version of sales referral programs generated huge sales. Affiliates earning world wide has grown in billions of dollars. The most common users of this program are: retail, gambling, finance, travel, education, and publishing. Of course, the biggest user of contextual advertising is Google's AdSense.
There are various ways for a business to approach a successful affiliate marketing program. A merchant can acquire big variety of affiliate members. A good example of that would be amazon.com that has more than a million affiliates.
Another way is to find a smaller number of highly successful affiliates that are closely related to the business.
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